Creative Art Director
Hello, I'm Daniela
Branding enthusiast, strategic thinker, multidisciplinary designer, weekend illustrator, committed collaborator, innovation seeker.
Branding enthusiast, strategic thinker, multidisciplinary designer, weekend illustrator, committed collaborator, innovation seeker.
Over 10 years of experience in Advertising. Responsible for the conception, design, and execution of projects, campaigns and packaging for agencies and global brands.
Knowledge in user interface as well as writing HTML, CSS and Sass. Experience creating digital visuals to be used in online advertising and digital marketing.
Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
Carefully prepared all design layouts into files for printing, web and digital.
Delivered production ready graphics in HTML and CSS for all marketing assets. Consulted with CEO and CFO to identify design requirements for each project.
Contributed to the creative process through original ideas and inspiration. Designed graphics for websites, logos and promotions for marketing purposes.
Developed the online presence, e-commerce, magazine ads and merchandising based on brand guidelines and specifications as the art director for the Converse Brazil account.